Your DMC in Barcelona

BARCELONA IS MODERN CULTURAL GASTRONOMY .

WELCOME TO OUR OFFICE IN

BARCELONA

¡Hola! I’m Pam Op den Brouw, Senior Project Manager for Catalonia at maximice events group. Since opening our DMC Barcelona office in 2019, we’ve had the joy of leading a wide range of impactful events, from exclusive corporate meetings to large-scale events of over 2,000 participants in this ever-changing city. We can’t wait to share new experiences with you!

"All of the Barcelona maximice team were some of the most dedicated people we have worked with so far. Everyone was very professional, helpful, friendly, and warm. A combination that is hard to find! This was one of the best meetings to date!"

We are overwhelmingly happy and wanted me to give you all the best and thank you for the great performance. All are in agreement that this was the best event yet, so I have a challenge for next years event!

ABOUT THE DESTINATION

WHY BARCELONA

A dynamic destination

Barcelona is renowned for its vibrant culture, stunning architecture, and Mediterranean climate. From the iconic Sagrada Família to the bustling streets of the Gothic Quarter, your attendees will be inspired by the city’s rich history and modern allure.

With a variety of state-of-the-art venues to choose from—from historic buildings and luxurious hotels to innovative conference centers—Barcelona offers the perfect backdrop for any event. Our Barcelona local team will help you select the ideal location to match your objectives.

Tailored Experiences

Our dedicated team of local professionals is committed to providing customized solutions. We offer a comprehensive range of services, including: venue sourcing, logistics management, local experiences and creative event planning. With our extensive local expertise and deep connections throughout the city, we transform your vision into reality.

A premier destination for events

The fact that Barcelona is in the upper class of European cities can also be observed impressively in football. In the unique Camp Nou, which offers world class spectacles. The good connection to most international airports and the appealing flair make it an ideal place for events of all sizes.

Such a cosmopolitan city also offers a top-class selection of hotels and restaurants and countless opportunities for activities and impressive multifaceted venues. The city that once inspired Picasso and Dalí in their art and has four kilometers of sandy beaches.

ABOUT US

WHY MAXIMICE

With 10 local offices maximice events group is the largest owner-managed DMC in Spain, creating live, hybrid and digital events for its clients around the world. Founded in 2008 and led since then by Markus Müller and Juan M. Caldentey the company reflects the perfect combination of German engineering and Spanish passion. From the beginning we have been growing sustainably in terms of human resources, local branch offices, environmental awareness and financial security for our clients.

Today we are one of the most solid and trustful DMC’s in Spain. As your local partner our mission is to make event management in Spain easy for you! With our core team of 35 experts we provide a 360-degree service, always on-brief, on-time, and on-budget. From our head office in Mallorca, we coordinate our ten local offices and two specialized business units – MICE & Automotive.

All our actions are based on what we regard as the fundamental principles of fairness, loyalty, respect and transparency.

MICE

MICE is our business unit for incentives, meetings, team buildings, product presentations and more… For us, event management is much more than the mere handling of events or the stringing together of partial services. We wish to evoke emotions and turn your event into an activity that reaches further than the occasion itself and will remain as a memorable experience in the minds of all participants. We always endeavor to face this challenge with passion, creativity and the highest of quality standards.

Let's talk

AUTOMOTIVE

Our business unit AUTOMOTIVE understands the specific needs of car and motorbike launches, driving experiences, press and training events. In our 20 years of organizing these events for car manufacturers like Mercedes Benz, Porsche, Audi, BMW Mini, Ford and many more, we have grown good long standing relationships with the authorities, government and police – in addition to that our immense knowledge of scenic and secret routes or photo spots is second to none.

Let's talk

THE

TEAM

THE

MANAGEMENT

The native Aschaffenburger spontaneously ended up on Mallorca in 2002 – since then he calls the island his home. Markus is the thinker and driving force behind Maximice.

With his strategic and analytical skills and his passion for innovation and perfection, he always keeps the company on a successful course.

Besides coordinating our event team on German-language projects, he is responsible for the marketing, information technology and business development department.

Born in Palma de Mallorca and stemming from a family with a strong touristic tradition he brings that valuable touch of Mallorcan passion to our company. Juan Miguel is the heart and soul of Maximice.

Having studied Hotel Management and Food & Beverage, he began his career as a hotel manager before starting his own path with a very popular restaurant chain on the island.

In addition to coordinating our event team on English-language projects, he is in charge of Finance, Sales and Contracting.

"GERMAN ENGINEERING WITH SPANISH PASSION"

maximice @ vimeo

CHECK OUT OUR

LOCAL OFFICES

Marbella

Sevilla

Valencia

Barcelona

Mallorca

Ibiza

Madrid

Bilbao

Tenerife

Gran Canaria

DMC IN MALLORCA

DMC IN VALENCIA

DMC IN ALICANTE

DMC IN IBIZA

DMC IN MADRID

DMC IN MARBELLA

DMC IN MALAGA

DMC IN SEVILLA

DMC IN BARCELONA

DMC IN BILBAO

DMC IN GRAN CANARIA

DMC IN TENERIFE

SOME OF OUR

PARTNERSHIPS

LATEST

NEWS

Inspired by Spain: Some summer memories of our team

September 3, 2025

At maximice events group, inspiration for events comes not only from our expertise, but also from our people and their deep connection to Spain and

Keys to a successful Automotive event: Insights from our Senior Auto Project Manager on the Eventoplus podcast

June 25, 2025

What makes an automotive event truly successful? As a Spanish DMC with a dedicated Automotive department, we had the pleasure of joining the Eventoplus Podcast to explore

maximice joins global industry leaders at GDP’s Connection 2025 in the Bahamas

July 15, 2025

At maximice events group, we were thrilled to once again take part in Connection 2025, the annual event hosted by Global DMC Partners (GDP) that brings together top professionals from across the global MICE industry.

VIEW SOME OF OUR

WORK CASES

A SMALL SELECTION OF OUR CLIENTS

WE APPRECIATE YOUR TRUST

6.Sans

42 Incentive

Absolut Corporate Events

Abbott Medical Optics

Actelion

Adidas

Add On Communication

AIE of Sweden

American Express

AIDA Cruises

Allianz

ALSO

AMAG

Apetito

Aston Martin

Audi

AOM Gmbh

ATKearney

Art Of Travel

Avantgarde

AXA

Banks Sadler

Business Travel Solution

BCD meetings & events

Becker & Edberg

Bentley

BGF Invested in Growth

BMO Harris bank

Brother

Black Tomatoe

Blackbridge

Blond Eventmarketing

Business Service Club

Brand.Live

Umweltbundesamt.at

BMW

Böhringer Ingelheim

Bosch

C3 Marketing

Canon

Calida Group

Carl F. Bucherer

Club Med

Coca Cola

Cynosure

Carlson Wagonlit

CEO werkzeugkongress

Celgene

Cisco Systems

Commerzbank

Continental

Converse

Cuecom Gmbh

Cum Laude Events

Corpo Events

CWT Meetings & Events

Dapp Ag

Daimler

Das Schwarze Schaf

De Buck Agency

DDMC

Die Favoriten

DO IT! Gmbh

Danone

Deloitte

Deutsche Bank

Deichmann

Docuworld

Dupont

Ekso Bionics

Ecolab Nalco Water

ERGO Versicherung

Ernst & Young

Euler Hermes

Exxon Mobil

Estravel

Event.no AS

Fame Travel

Ferrari

Fiat

Fidelis Care

fischer Appelt

Fuso

Ford

Fresenius Medical Care

Fundacion Amigo

GPM Live Marketing

Grand Travel Group

Generali

GLS Logistics

Globus Medical

Google Inc.

Hagebau

Hapag Lloyd

Henkel

Helms Briscoe International

HR Hospitality

Horvart & Partner

Hirschfeld Touristik

Hill-Rom

HRG Worldwide

Image Events

Imagination

insglück

Incentive Direct

Isotec

jaeger + haeckerhase

Jochen Schweizer

Jeep

Junkers

JTB Russia

Kappa

Kimberly Clark

Konica Minolta

KPP Event

KTS Events

Lamborghini

Lieblingsagentur

LB Event à Poitiers

Lime Blue Events

Lufthansa City Center

L´Oréal

LG Electronics

Lipton Ice Tea

Lotto Soudal

LVM Versicherung

Mazda

Mavenir

Medpace

Medtronic

Merck

Mondelez International

Mylan

Maritz Global Events

McDonald´s

McLaren

Media Markt

Mercedes Benz

Marbet

Midnight Coffee

Mindact Event

Mondial

Movendi

Michelin

MINI

Nextevolution

Noble Events

Norsktur

Napp Pharma

Neo Ogilvy

Nestle

Novartis

Occasion

Opel

Opelbank

Peugeot

Pfizer

Pieroth

PPG Industries

peerevents

Planworx AG

Porsche

Postbank

Pin Point Events

Pure Perfection

quick-mix

Rese Experten

Resevaruhuset Ab

Roth & Lorenz

Roca

Roche

Realize

Reed & Mackay

Rusmice

Radio Italia

Renault

Rossmann

RTL

Service Factory

Saturn

Ssang Yong

Schweppes

Scansource Europe

Split Kommunikation

Sennheiser

Sharp

Siegelwerk

Siemens

Sirius Decisions

Skoda

Smart

Spardabank

Sparkasse

Stihl

S.Fastighetsförmedling

Suzuki

S-Squared

Targobank

Tenthpin

Tchibo

Team Katusha Alpecin

Telekom

Tom Tom

Toshiba

Toyota

Tripadvisor

Trust International

Team Nice

Team Seefried

ten & one

The Key Agency

Tonic

Top Banana Venues

Travel Options

Turn-Key Events

Unilever

Uniglobe

UPS

Uniglobe Robins Travel

Upstairs

Vaillant

Vodafone

Volvo

Verschoor Reizen

Volkswagen

VOK DAMS

Vorwerk

Vredestein

Weco Travel

White Label Events

XING

Xerox

Young Living

Zürich

Headquarter:
maximice events group, S.L.
Carrer Gremi d’Hortelans, 11
07009, Palma de Mallorca
Balearic Islands, Spain

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+34 971 405 168